What Is ShopMy, and Why Do I Use It to Share Everything I Love

If you've ever slid into my DMs asking about the cushion in the hot tub, the candle on the sauna bench, or the linen throw draped over the chair on the screened porch, this post is for you.

I've been wanting to write this for a while because I get asked frequently: " Where did you find that? And for a long time, my answer was a chaotic mix of story replies, saved drafts, and honestly just... forgetting where I bought things. Not great.

So let me tell you about ShopMy: what it is, how I use it, and why it's become one of my favourite parts of running this little corner of the internet.

Why I Started Using ShopMy

Running Chéticamp Salt House means I'm always being asked about the stuff. The products that make the space feel the way it feels. The robe hanging by the sauna. The exact mug. The thing guests photograph without even realizing they're photographing it.

Sometimes I'd answer the same questions over and over in DMs, or I'd post a story link that expired 24 hours later and then spend the next week re-sending it to people who missed it. It meant the things I genuinely loved weren't reaching the people who would genuinely love them too.

ShopMy fixed that. It's essentially a curated digital storefront, my own little shop, where everything I use, love, and recommend lives in one organized place. No expired links. No digging through old posts. Just a clean, browsable page full of things I've actually tested, actually use, and actually stand behind.

How It Works

I build collections

I organize everything into categories so it's easy to find what you're looking for. Slow living essentials. Things I use at the Salt House. Coastal wardrobe staples. What I pack when I travel with my mum. Whatever makes sense for the season or the question I keep getting asked.

Think of it like shopping on my Instagram, except you don't have to scroll through two years of posts to find the thing from October.

I link what I genuinely love

This part matters to me. If something didn't earn its place in my actual life, if I wouldn't spend my own money on it, it doesn't go on the page. Not for commission, not for convenience, not for anything. The whole point of this space is trust, and I won't trade that for a few dollars.

You click and shop directly

When you find something you love on my ShopMy page, you click it, and it takes you straight to the retailer. No app download. No extra steps. Same price you'd pay if you went directly to the brand's website, I get a small thank-you from the store for the recommendation.

On Commissions and Transparency

I want to be completely clear about this because I think it matters.

When you shop through my ShopMy links, you pay the same price you'd pay anywhere else, no hidden fees. I earn a small percentage from the retailer, that's it. It's their way of saying thank you for the word-of-mouth, and it supports the time that goes into creating this content.

What it doesn't do is change what I recommend. I've been wearing certain brands for 25 years before they ever knew I existed. I bought my hot tub in the founding year of the company because I believed in it. The things on my page are there because they belong in my life; the commission is just a nice side effect of sharing things I was going to share anyway.

Why This Works for Me, And Might Work for You

At 53, living a piecemeal, intentional life on the Atlantic coast, I've gotten pretty good at curating. Knowing what's worth the space. What earns a place and what doesn't.

ShopMy is just an extension of that. Everything in one place, easy to find, honest about what it is. If you've ever wanted to know where something in my world came from, the answer is probably there now.

And if you're a creator yourself, even a small one, even just starting, it's worth looking into. The barrier to entry is low, the tools are genuinely good, and it's a much more organized way to share the things you love than hoping your Stories don't expire before the right person sees them.

Have questions about how ShopMy works or what's in my shop? Drop them below. I read everything.